Zoe Baker
Zoe BakerFounder FitState Winchester & Wimbledon
I entered into the Fitness Industry quite late in my career having previously worked in TV marketing. Returning to work after having children was the turning point for me. Realising the struggle mums had trying to fit in fitness after having children and the subsequent family demands I decided to follow my dreams and my hobby.

We founded FitState in 2012 because we wanted to help and share with women that it is possible to juggle busy lives whilst maintaining a healthy, active lifestyle through making the right food choices to managing time to fit in exercise and meditation.

I’m a passionate believer in leading a healthy, well-balanced lifestyle in order to enjoy life to the full and have the energy to keep up with today’s demands of work and family life.

I enjoy the challenge of training different disciplines and the positive effect it has one the body. I’m a lover and believer of ‘variety being the spice of life’ so love to mix up my fitness for body and mind. From endurance cycling, HIIT, Strength training, boxing.

I LOVE food, so you can join me in the journey to discover tasty, nutritious meals that keep you feeling fully satisfied. You name it, I love it!!


Level 3 qualified Personal Trainer & Advanced Fitness Instructor, Level 3 qualified Nutrition & Weight Management, Nutrition for Sport & Exercise, Level 3 GP Exercise Referral, Boxercise Instructor, SPINNING instructor and a member of CIMPSA. MHFA – Mental Health First Aider, I am adding to my skills all the time and currently digging deeper into studying Nutrition Therapy and 3rd Age Woman. Based in Winchester.

Viki Potter
Viki PotterFounder FitState Wimbledon
Having worked in advertising for 17yrs longing to change career for something I would feel passionate about, it was actually being diagnosed with Lymphoma that changed my life in more ways than one. I was told to hold back on the exercise, but I joined a new gym and also ensured I exercised in the great outdoors every day, it kept me sane! I felt exhilarated, empowered, and it definitely kept me going both physically and emotionally.

I left the desk job and qualified as a Level 3 Personal Trainer & Advanced Fitness Instructor and am a member of the CIMPSA, the Chartered Institute for the Management of Sport & Physical Activity. I specialise in women’s health and fitness solutions with additional qualifications in Pre & Post Natal Exercise & 3rd Age Women – Pre-Post Menopausal. Other qualifications includes, specialist Core-Strength & Stability, Circuit training & Padwork for PT’s. I am currently adding to my skills and studying level 3 Nutrition & Weight Management, GP Exercise Referral. I want to share my passion, knowledge and belief in the health benefits of regular exercise and adopting a healthy lifestyle to reduce risk of illness, obesity, depression and stress, now so commonly associated with today’s busy lives.

Being the wrong side of forty, and being a busy working mum to a late teen, I am now healthier, happier and fitter than I have ever been, I want to help you achieve your fitness and lifestyle goals through a motivational, inspirational, realistic fitness and nutritional approach through either group or personal training. Based in Wimbledon.

Emma McCaffrey
Emma McCaffreyCo-Founder FitState Winchester
I joined Viki and Zoë in summer 2019 having made the decision to leave the daily commute and demanding career behind in exchange for spending more time with my kids and improve my work-life balance.

I qualified as a fitness coach in 2007 and have been running classes alongside my day job ever since.

I aim to thrive, not survive and would like to support and motivate other women to create healthy and sustainable habits for life.

Exercise has been my salvation during difficult times and in moments of ill mental health enabling me to immerse my mind and body, build resilience and ‘change my state.’ Even if only for 40 minutes or so, the positive effects of leaving my worries and workload behind have been transformative.

We are all shapes and sizes, different ages and from different walks of life with different pressures and stresses, but get us to a class and we’re one crew who support, motivate and most importantly make each other laugh.


Level 2 Group exercise to music, Boxercise and Kids Boxercise Instructor (completed by beginning of March), a member of the Register of Exercise Professionals and First Aider and Mental Health First Aider. Based in Winchester.